Reports and presentations
Who we are
Barratt Redrow is an exceptional UK homebuilder, leading the industry on quality, service and sustainability, building the homes the country needs. We put the customer at the heart of everything we do, designing and building the highest quality homes and great places to live across England, Wales and Scotland.
>620,000
homes built since 1958
22,000
new homes delivered per year over medium term
3
distinct brands covering a wide range of home types for customers
115
NHBC Pride in the Job awards for our site managers, more than any other homebuilder for 21 years in a row
16 years
as a five star homebuilder, as rated and recommended by our customers
#1
sustainable homebuilder on independent Next Generation, CDP and Time Magazine benchmarks
Making sustainable living a reality, building strong communities
We do it for our customers
We do it right
We do it together
We make it happen
We are uniquely well-positioned to grow sustainably and build the homes the country needs
We have ambitious plans to grow and to build over 22,000 high quality homes a year over the medium term. We will achieve our goals through our four strategic priorities:
Delivering a best-in-class customer offering
Driving operational efficiency through differentiated brands
Using capital effectively to drive growth
Leading the industry in sustainability
How we do it
We are determined to be the UK’s leading national sustainable homebuilder, and to lead the industry in build quality and customer service. With a strong regional network and talented people, we are well placed to grow and to deliver the homes the country needs.
A national homebuilder, building locally
We operate from 32 divisional offices across England, Scotland and Wales, with our central Group functions providing support.
What makes us different
Our five key differentiators drive our strategy forward, ensuring we’re well positioned to deliver growth.
Customer focus
Three differentiated brands
Financial strength
Diverse land channels
Partner of choice
Customer focus
Our customers are at the heart of everything we do, and we are proud that this recognised by independent benchmarks across a variety of areas.
115
Our site managers have won more NHBC Pride in the Job awards than any other homebuilder for 21 years in a row
5 Stars
For 16 consecutive years, over 90% of our customers would recommend us to family and friends – an unrivalled achievement
99%
Nearly all of our homes are EPC A or B, saving customers hundreds of pounds in energy bills and minimising our impact on the environment
Three differentiated brands
First time buyers and
young families
Mover-uppers and
growing families
Premium purchasers
and downsizers
The benefits of multi-branding
Access to a wider customer base
Having more differentiated brands and a wider product range on our sites attracts a larger audience of potential buyers to our developments.
Improved
ROCE
ROCE
The combination of improved capital and operational efficiency improves ROCE and accelerates cash generation.
Time on site
greatly reduced
Building two or three brands
simultaneously greatly reduces the overall time needed on the site, accelerating the build out of our homes and improving the fixed cost efficiency of each site.
Viability of larger
sites unlocked
The ability to accelerate build and sales increases the viability of larger sites where the scale of up-front investment can, without an ability to accelerate both build and sales, deter development.
Financial strength
Our medium term financial priorities:
Synergy delivery: deliver the cost and revenue synergies from the Redrow acquisition, which we are well on track to do, having increased our cost synergy target from £90m to £100m.
Sustainable growth: drive volume recovery, leading to improved fixed cost efficiency, profitability and cash generation.
Margin improvement: Following recent unprecedented build cost having taken a hit in recent years from unprecedented build cost inflation, lower volumes and increased sales incentives, we’re prioritising improving our margin through disciplined land buying, stable build costs (helped by cost synergies) and accelerating completion volumes.
Our capital allocation priorities
Our financial strength has allowed us to announce a share buyback with a minimum of £100m annually alongside our dividend, from FY26.
Strong balance sheet
Our strong balance sheet is the foundation on which we are able to invest, grow and generate returns.
Investment in the business
We invest our capital in growth, leveraging the land channels available to us, before looking at other investment opportunities, for example in our supply chain or innovation initiatives.
Shareholder returns
We are committed to maximising shareholder returns through both our dividend policy and share buyback programme of at last £100m annually.
Diverse land channels
We have developed multiple and diverse land bank channels to help us achieve our growth ambitions.
Current land bank
Our target current land bank length is 3.5 years on a trailing basis, with a further 1 year of controlled land. Currently, we have the required amount of land to meet our medium term goal of 22,000 completions per year and meet the 3.5 year target if we acquire land on a replacement basis. Therefore, we are able to maintain our disciplined and selective land buying approach.
Strategic land bank
Our strategic land bank is strong and, with the upcoming changes to the National Planning Policy in the pipeline, we have a significantly enhanced opportunity to bring forward strategic sites into the planning system, which will feed into our current land bank. In FY25 we increased our strategic site planning application activity fourfold.
Gladman
We acquired Gladman, the country’s largest land promotion business, in 2022. Gladman operates at arms length from the core business but holds sites within its portfolio for the direct benefit of Barratt Redrow, as well as working with the open market.
MADE Partnership
The MADE partnership, formed in 2024, is a joint venture between Barratt Redrow, Homes England and Lloyds Banking Group. MADE is a uniquely positioned master developer which, through thoughtful placemaking, will create the best new places and towns.
Partner of choice
We build strong relationships throughout the value chain. We’re a respected and trusted partner, forming relationships with land suppliers, our supply chain and our people.
THESE RELATIONSHIPS ALLOW US TO:
Where we are going
Our medium term goal is to grow to 22,000 completions a year, while maintaining our reputation for high quality homes and customer service and our financial strength.
During this period, we’ll be working to deliver the cost synergies from the Redrow acquisition, something we are currently ahead of our initial timeline on, having confirmed £69m of the synergies just nine months after CMA approval.
Revenue synergy sites will also help us deliver our goal by contributing 45 incremental outlets to our portfolio by FY28, providing 900-1,000 additional completions per annum.
Through the synergies and other cost efficiency measures, as well as making efficient use of our land bank through multi branding and a move to higher land creditor levels, we’ll be looking to take our return on capital employed above 20% in the medium term. Our growth plans do not rely on any material improvement in market conditions, rather on our ability to deploy three, high quality and differentiated brands which cover a large proportion of potential customers, coupled with our nationwide coverage.
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